Mooresville, NC- JRi Shocks is pleased to announce that Technical Director and Co-Founder Jeff Ryan will assume the role and title of General Manager, effective immediately.

In the role of General Manager, Jeff will be in charge of directing all aspects of sales and engineering as well as overseeing marketing efforts for JRi Shocks. This newly created position is a part of JRi’s continued commitment as a leader in the high performance suspension industry.

“This is a transitional moment for JRi Shocks,” stated Christen Crouch, Director of Human Resources, JRi Shocks. “With the exponential growth of the business, we recognize the need for a General Manager to lead and unleash further potential in an already flourishing business. Jeff was the obvious choice for this role as he has a tremendous wealth of knowledge in all aspects of the business.”

“I am honored to accept the role of General Manager,” stated Jeff Ryan. “In JRi’s 10 years of business I have worn many hats and I feel this role will allow me to oversee all facets of JRi in one view and continue to support and grow the JRi platform.”

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