How JRi Shocks Blends Racing Heritage and American Craftsmanship To Provide Premier Shocks

For some drivers, performance is the only thing that matters. While many car and motorcycle owners simply want solutions that work, a select group needs to know they’re getting everything they can out of the components in their vehicles. For those drivers, the only real answer is to turn to others like them who understand the importance of having the absolute best. 

That’s where JRi Shocks comes in. 

Some drivers only need shocks that just get the job done. But that’s not you, and that’s not us. Whether you’re looking for the best possible shocks for the drag strip, race track, or the great outdoors, JRi has the experience to know what that means and how to deliver. 

This is the story of how that came to be.

JRi Shocks: Built from the Track Up

JRi products were born and proven in the heart of racing country in Mooresville, North Carolina. That’s not marketing, it’s real racing heritage.

Founder Jeff Ryan is a motorsports pioneer whose fingerprints are on suspension systems used in some of the world's most prestigious and competitive racing venues in history. Jeff’s career spans more than 40 years and across top-tier racing organizations such as Formula 1, IndyCar and NASCAR.  

That experience drives the philosophy at the heart of JRi: build shocks that deliver the performance and precision build quality needed to keep vehicles on the road and under control at 200+ miles per hour—even if the vehicle they’re installed on isn’t necessarily travelling that fast.  

As a result of that philosophy JRi shocks have provided everyone from professional racers to dedicated automotive enthusiasts with top-quality suspension products since 2007. Long lasting, elite performance for a wide range of applications.

Precision Engineering, Professional Quality

To say that the engineers at JRi are obsessive would be an understatement. Every shock from JRi is the result of hours of designing, testing, and refining to ensure not just optimal fit and performance, but perfection.

All of this engineering and testing happens side-by-side the small-batch manufacturing at the JRi Shocks headquarters in Mooresville. With everything under one roof, the teams at JRi can ensure that every set of shocks is built to exactly the specifications set by the engineers after hours upon hours of obsessive development. We further reinforce this precision manufacturing by sourcing almost all components from nearby suppliers:  95% of the entire manufacturing process takes place here in North Carolina.  That unique blend of tight quality control, high performance testing, and aerospace-grade manufacturing tolerance is what puts our products in a class of their own.

Premier Shocks for Different Uses

While JRi Shocks was born on the racetracks of North Carolina, we haven’t stopped there. As more drivers have seen the benefits of top-tier shocks, JRi has been able to invest in expanding the number of applications for its technology.

 After nearly two decades of growth, JRi shocks are now available for a broad range of uses that include: 

●      Drag racing

●      Street racing

●      Short-track racing

●      Stock car racing

●      Off-road exploration and competition

●      Motorcycle shocks

Elite Racing Performance for Everyone

Jeff Ryan and JRi could have rested on producing advanced suspension equipment only for professional racing circuits. But instead, Ryan and his company have insisted on bringing that same championship-caliber technology to the consumer market. That firm belief that everyone from professional racers to weekend warriors deserves access to the best technology and quality in the world is what drives everything JRi Shocks does. 

Experienced racers already know why they need JRi shocks. But if you’re a hobbyist or someone who simply wants to fully enjoy their vehicle on or off the road, you may be asking yourself, “Do I really need racing-grade shocks?” 

The answer is, well, maybe not. But you also probably don’t “need” a robust four-wheel drive system or all that horsepower either. Sometimes, “need” isn’t the point. 

Even for weekend speedsters or off-roaders, having some of the best shocks in the world gives you the ability and the confidence to take on whatever challenges come before you on or off the asphalt. Installing premium shocks on your vehicle improves overall performance and keeps you safer—but it’s also just more fun. 

So, while you may not "need" the full capability of what JRi shocks deliver, there are a whole lot of reasons to want it.

Why JRi?

JRi isn’t the only option for premium-grade shocks and suspension equipment, but we’re confident that it's your best. With decades of racing and industry experience, if anyone knows what the best looks like, it's us. 

Here are some of the main reasons everyone from racing professionals to weekend cruisers keep coming back to us: 

●      Performance: While not everyone needs JRi shocks' top-tier performance, some do. When a few tenths of a second can make the difference between victory and defeat, people turn to JRi.

●      Manufacturing: JRi is one of the few suspension manufacturers that makes its products here in the USA. That allows us to keep a close eye on everything we sell while providing good jobs for people right here at home.

●      Variety: Racing shocks started it all, but JRi now offers its celebrated shock technology for a wide range of applications. With shocks built for drag racing, off-roading, cruising motorcycles, and everything in between, more drivers have access to our championship technology than ever before.

●      Testing: We know what it's like to rely on your shocks, so we understand how important it is for them to deliver above and beyond what you need. Our shock dyno testing program tests every shock before it leaves our headquarters. That’s not standard for the industry, but it is for us.

●      Guarantees: Every JRi shock sold in the USA and Canada comes with a Limited Lifetime Warranty that guarantees against material and manufacturing defects. That’s our way of ensuring you’ll always get what you pay for with JRi and demonstrating the confidence we have in everything we sell.

●      Service: Our relationship with you doesn’t end when you click "buy." We offer robust customer support before, during, and after sales. Because we think high-quality products should come with high-quality service. 

JRi Shocks: Exceeding Needs Since 2007

When racing is what you do, staying at least one step ahead is all that matters. Whether that’s delivering shocks that give you the edge on and off the track or providing you with premium shocks that offer way more than you’ll ever use, what needs to be first is at the core of what makes JRi Shocks the company it is. 

JRi isn’t just one of the premier shock brands in the world, it's a culmination of decades of experience on the world’s most competitive race tracks and in the suspension industry. We go above and beyond what our competition does and what our customers need for one reason:  so you can go above and beyond what you thought were your limits.